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SAG-AFTRA’s Duncan Crabtree-Ireland on Potential for Video Game Publisher Holiday Season Boycott Amid Strike: ‘It’s a Tool That’s in Our Toolkit’


SAG-AFTRA chief Duncan Crabtree-Ireland says a formal boycott of the video game biz is possible as the strike stretches into its third month.

SAG-AFTRA is getting back to negotiating with the video game publishers next week in hopes of reaching an end to the actors strike that has been going on since July 26, the same weekend San Diego Comic Con kicked off. “We value actors’ contributions to our productions and want to continue working with them to create great entertainment experiences for fans,” Audrey Cooling, spokesperson for video game companies party to the Interactive Media Agreement, said in a separate statement. With those video game companies aligned on SAG-AFTRA’s values when it comes to A.I., Crabtree-Ireland hopes the mega publishers will come around on the wording the actors union has gotten approved by the smaller brands.

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