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SAG-AFTRA’s Duncan Crabtree-Ireland on How Consumers Can Support Video Game Actors Strike as It Nears 250-Day Mark
The SAG-AFTRA strike against major video game companies has nearly reached the 250-day mark and there's no deal yet.
Prior to these new movements, Variety spoke with SAG-AFTRA national executive director Duncan Crabtree-Ireland on March 20 during the 2025 Game Developers Conference (GDC) about the possibility of a boycott, should progress continue to be stalled, and what he wants to see from consumers who are looking to support the actors in the strike. The strike began in July 2024, following an inability for SAG-AFTRA and the video game companies’ bargaining committee to reach a deal for a new Interactive Media Agreement. In those documents, Crabtree-Ireland says the union has laid out “in very clear detail why the things the companies have offered have these massive loopholes that they could drive a truck through to take away our performers’, our members’ confidence that they won’t be competing against their own digital replicas for work in the future.”
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