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SAG-AFTRA Wins Passage of California Bill to Limit AI Replicas
The California Senate approved a bill to require explicit consent for the use of a performer's digital replica.
The Motion Picture Association, which lobbies on behalf of the major studios, initially opposed the bill, arguing that it would interfere with common post-production techniques. The union proposed the legislation out of concern over sweeping language in many performance contracts that grant rights to use an actor’s likeness “throughout the universe” and “in all media whether now known or hereafter devised.” SAG-AFTRA is also pushing for a federal law, the “No Fakes Act,” that would make it unlawful to create a digital replica of anyone — whether a performer or a regular person — without their consent.
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