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SAG-AFTRA Strikes Groundbreaking AI Digital Voice Replica Pact With Startup Firm Narrativ


SAG-AFTRA has struck a deal for voice replicas with AI firm Narrativ that the union asserts sets 'a new standard' for ethical use of the technology.

SAG-AFTRA has struck a deal with AI startup Narrativ for audio voice replicas in digital advertising that the union asserts sets “a new standard” for ethical use of the technology and also makes it easy for performers to give consent and get paid. The firm’s new agreement with SAG-AFTRA promises to give the union’s 160,000 members the opportunity to add themselves to a database that connects voice talent to advertisers. makes the dream of every marketer possible — it gives them the tools to deliver the right message, using a voice that will resonate with the right person, at the right place and time,” said Narrativ co-founder Ben Gottdiener.

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