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SAG-AFTRA Partners With Nielsen For Streaming Viewing Data
After scoring a streaming residual bonus with the studios following last year’s strike, SAG-AFTRA has partnered with ratings firm Nielsen to give it more access to data. The actors guild has partnered with Nielsen to act as its third-party provider of streaming content measurement. The move will give actors more data as they explore which […]
After scoring a streaming residual bonus with the studios following last year’s strike, SAG-AFTRA has partnered with ratings firm Nielsen to give it more access to data. “New business models require new tools, and that’s why we’ve enlisted Nielsen,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland. “The rapid evolution of the media landscape and audience behaviors over the past decade has not only affected how content is consumed and measured, but also greatly impacts the financial models on which the entertainment industry operates,” added Nielsen CEO Karthik Rao.
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