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SAG-AFTRA Inks Deal With AI Company Ethovox To Build Foundational Voice Model For Digital Replicas
SAG-AFTRA announced a deal with Ethovox that will allow the AI company to use members' voices to build a foundational model for digital replicas
According to the union, the contract “leads the field in performer compensation,” because it requires session fees as well as ongoing revenue sharing through the life of the foundational model. SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland has been vocal about the union’s desire to continue partnering with AI companies to ensure members are properly protected as the tech makes its way deeper into the entertainment industry. This announcement comes one day after the actors’ union revealed it has still been unable to seal the deal on a new Interactive Media Agreement due to ongoing disagreement with 10 of the major video game developers on the contract’s AI provisions.
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