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SAG-AFTRA Chief Lays Out What A.I. Protections It Will Be Looking For In Its Next Studio Contract
The guild will start preparing for negotiations with the studios and streamers later this year.
Artificial intelligence was a major factor in the actors strike of 2023 and the burgeoning technology will remain a key element in next year’s negotiations. In SAG-AFTRA’s TV/Theatrical Contract, it scored protections against the studios and streamers using artificial intelligence in a way that would result in job losses or infringe on performers or as Crabtree-Ireland calls it “consent and compensation”. Crabtree-Ireland was talking alongside Scott Mann, Co-CEO & Founder, Flawless and Nikola Todorovic, Co-Founder and CEO, Wonder Dynamics.
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