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SAG-AFTRA Announces Agreement With AI Company Narrativ Allowing Actors To License Digital Voice Replicas For Ads


SAG-AFTRA's new deal with Narrativ will allow actors to license their digital voice replicas for use in ads

SAG-AFTRA has announced a deal with the artificial intelligence company Narrativ that will allow members to license their digital voice replica for use in audio ads. makes the dream of every marketer possible — it gives them the tools to deliver the right message, using a voice that will resonate with the right person, at the right place and time,” Narrativ co-founder Ben Gottdiener said in a statement of his own. This latest deal, comes as SAG-AFTRA is on strike against 10 major video game companies after more than a year of negotiating a new Interactive Media Agreement — and it’s all due to AI.

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