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RZA Partners With Irving Azoff’s Iconic and LL Cool J’s Rock the Bells to Expand Wu-Tang Clan’s Brand
RZA has partnered with Irving Azoff's Iconic and LL Cool J's Rock the Bells to expand the Wu-Tang Clan's brand.
Wu-Tang Clan’s RZA has partnered with Irving Azoff ‘s Iconic Artists Group and LL Cool J ‘s Rock the Bells in an effort to amplify and expand the lauded hip-hop collective’s music, brand and lifestyle. Beyond business opportunities, the partnership seeks to bring together Wu-Tang Clan’s global communities through a singular online destination. “Wu-Tang Clan’s influence on hip hop – and way the world views hip-hop – is undeniable,” adds Susan Genco, co-president of the Azoff Company.
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