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Ryan Reynolds & Blake Lively Box Office Battle Settles As ‘Deadpool & Wolverine’ Sees $54M+, ‘It Ends With Us’ Strong $50M; ‘Borderlands’ DOA – Sunday Update
'It Ends With Us' has grossed $7M in previews and could beat 'Deadpool & Wolverine' at the weekend box office with a $50M+ opening.
For out of the blue, a feature adaptation of a femme driven novel,Colleen Hoover’s It Ends WithUs, has a shot at possibly undermining Disney/Marvel Studios’ Deadpool and Wolverine in its third weekend; another classic girls against boys on the marquee ala Oppenheimer and Barbie(in demo draws that is). Given the nature of female driven movies, the demo can show up in bulk tonight and Friday, with a fall-off on Saturday, read the Friday-to-Saturday drop on Twilight was-40% while Where the Crawdads Sing(Sony’s other femme lit-to-the screen title from summer 2022) was -26%. There’s several perfect storms working in this movie’s favor, from Hoover’s popularity, to Lively being in the midst of the Deadpool & Wolverine press tour (and hubby Ryan Reynolds and Hugh Jackman in It Ends With Us) to, yes, that Taylor Swift song in the trailer “My Tears Richochet”.
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