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Ryan Gosling's stellar 'I'm Just Ken' Oscars performance inspires huge jump in streams

Can you feel the Kenergy? Ryan Gosling’s 2024 Academy Awards performance of the “Barbie” power ballad “I’m Just Ken” stole the show earlier this month.

Ryan Gosling’s Oscars performance of the “Barbie” power ballad “I’m Just Ken” stole the show earlier this month. Video made up a large portion of that jump: moving from 70,000 streams the week prior to 1.8 million. The Oscars’ “I’m Just Ken” performance — which featured a stage full of “Kens” and Gosling serenading “Barbie” director Greta Gerwig and others — also saw big numbers on YouTube: two million views on the Oscars’ official channel and 8.6 million on Atlantic Records’ page — the major label that released “Barbie The Album.”

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