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Run, Don’t Walk — This New Beauty App Has 1,000 Products You’ve Never Seen Before

Download the YLESS app to discover all new K-beauty products and get the latest innovations delivered straight to your doorstep.

TikTok is full of mysterious serums and unverified miracle ingredients, Instagram is pushing new brands daily and big-box stores — while dependable — is mostly stocked with the same usual suspects. YLESS is a just-launched shopping app that cuts through the clutter and connects U.S. beauty lovers to over 1,000 K-beauty products across 20 brands that have never been available stateside — until now. Unlike other platforms that simply resell or repackage the same handful of trending items, YLESS partners directly with Korea’s top manufacturers — the same behind-the-scenes names trusted by major global brands — to source rare, emerging and high-performance skincare and makeup.

Get the Android app