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Rostrum Records President Erika Montes on the Indie Label’s New Chapter: ‘If We Can Build, Let’s Build’
Rostrum Records President Erika Montes talks past and present of the indie label once known for launching hip-hop champions.
Looking back, however, the way Miller — who died of an accidental drug overdose in 2018 at the age of 26 — topped the albums chart without the aid of a typical breakthrough single, has played a huge role in the lasting legacy of Rostrum as a hip-hop haven. Rostrum Pacific has recently added indie hip-hop distributor and e-commerce retailer Fat Beats to its lineup and hired two former Universal Music Group execs — Kevin Engler and Bobby Israeli — to help steer the company. Below, Montes plots a few of the “points on the board” for her second year as president, including launching the careers of fresh faces like Chilean artist Alé Araya, who sings in Spanglish over electro-pop beats, and cementing the label’s long-term acts like Wisconson-born rapper DC the Don.
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