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Rostrum Pacific Acquires Distribution Company Fat Beats
The acquisition will allow Rostrum artists direct backing from Fat Beats’ wholesale distribution and more.
The acquisition, announced today (Jan. 25), will give Rostrum artists direct backing from Fat Beats’ wholesale distribution, e-commerce support, and direct-to-consumer fulfillment with an open line to brick-and-mortar stores. One of our goals has been to get vertically involved with physical distribution, and Fat Beats is a key part of that strategy,” Benjy Grinberg, Rostrum Pacific’s CEO and founder, tells Billboard. “As a pillar of the independent Hip-Hop community since 1994, it was important to me to ensure what we’ve built over the last 30 years is well cared for and respected,” adds Joe Abajian, founder of Fat Beats.
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