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Ross and Rachel for the TikTok age: how Taylor Swift and Travis Kelce’s romance captured the world
She’s just won best album at the Grammys; he may well win the Super Bowl. Is their romance a political conspiracy, money-making enterprise or just as simple as true love?
It’s perhaps no surprise that some Trump supporters are claiming that the romance is political propaganda, staged to swing a win for Biden (who Swift endorsed in 2020) – something the New York Times has called “the silliest possible conspiracy theory”. In terms of brand awareness, based on social media posts and press coverage, Swift’s presence at games is estimated to have boosted the Chiefs’ profile by a reach worth $331m (£260m), as well as driving a 20% surge in sponsorship. Until Tuesday, when she joined Elon Musk in threatening legal action against the college student publicising their flights, coverage centred on whether that jet would get her from Tokyo to the US in time to see her boyfriend win the Super Bowl.
Or read this on The Guardian
