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Rome MIA Market: True Colours Founders Talk Move Into TV Sales Under New Managing Director Elliot Gustin-Hollman, Announce Lineup (EXCLUSIVE)


Rome MIA Market: True Colours founders discuss their move into TV sales under new managing director Elliot Gustin-Hollman and announce their lineup.

Nearly 10 years after its launch, Italian sales company True Colours is branching out from feature films into the TV content space under the new management of Elliot Gustin-Hollman, formerly with Paris-based distribution powerhouse Newen Connect. Lucky Red Head of acquisitions Stefano Massenzi noted how the expansion of True Colours into the TV space comes as the landscape of Italian sales companies is changing with the arrival of new players such as distribution company PiperFilm, which has ties to Netflix in Italy and just launched from the Rome MIA Market, and RAI Cinema International Distribution, the new standalone film sales unit of Italian state broadcaster RAI that launched from the European Film Market in February. On the TV side, new True Colours titles include U.S. director and producer John Maggio’s high-profile doc series “Milano,” about the explosion of Italian fashion in the 1970s and 80 and featuring interviews with Giorgio Armani, Tom Ford, Sharon Stone, Frances Mcdormand, Helen Miren and Samuel L Jackson as well as Swiss/Italian series “The Palm Line,” about a Swiss journalist investigating how her father was killed by the Sicilian mafia when their plan to sell a fake Caravaggio painting and keep the original for themselves backfired.

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