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Rolling Loud Lights Up Cannabis Deal With STIIIZY For California Festival
Rolling Loud announces a cannabis partnership with STIIIZY for its Kanye-headlined California festival next month.
The partnership includes a four-piece product line developed for the four-day fest headlined by Ye and Ty Dolla $ign, Nicki Minaj, Post Malone, and Future performing with Metro Boomin. STIIIZY will also unveil a 40-foot cannabis grow replica next to Stage 1 on Rolling Loud California’s festival grounds, “designed for attendees to be immersed in the cultivation experience,”the company explains, while fans watch sets by artists including YG and Tyga, PARTYNEXTDOOR,$uicideboy$, Summer Walker, Don Toliver and Bryson Tiller. “Celebrating hip-hop culture is at the heart of this collaboration and we couldn’t think of a greater brand to do it with,” said Rolling Loud co-founder Tariq Cherif.
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