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Roku Violated Child Privacy Laws, Michigan Attorney General Alleges in Lawsuit
Roku illegally collected personal information of children, Michigan's attorney general alleged in a lawsuit. Roku 'strongly disagrees' with the claims
Roku has illegally collected personal information of children without the required notice and without obtaining parental consent, the Michigan attorney general alleged in a lawsuit filed Tuesday. “Roku has blatantly violated children’s privacy laws, illegally exposing kids across Michigan to invasive data collection practices,” Nessel, a Democrat, said in a statement. The lawsuit further alleges that Roku enables third-party channels to collect children’s personal information to “attract content providers to its platform and increase advertising revenue.” In addition, Roku is alleged to have enhanced its collection and monetization of children’s personal information through partnerships with third-party web trackers and data brokers, “some of which have been sued by the FTC for tracking individuals’ locations,” according to the Michigan attorney general.
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