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Roku Updates User Interface, Adding “Coming Soon To Theaters” Row, Personalized Sports Highlights
Roku is updating its user experience to add a dedicated row for upcoming theatrical releases and a more personalized route to live sports.
“If you see a movie you’d rather wait to watch at home, simply add it to your Save List, and we’ll let you know once it’s available to stream,” the company said in a blog post published after the event. The company has acquired rights to Major League Baseball and the X Games and has also sought to organize sports programming into dedicated hubs, as it did in co-ordination with NBCUniversal for last summer’s Paris Olympics. The “global” billing for Wednesday’s event was carried through with news about various products and initiatives rolling out in Brazil, Central and South America, UK, Canada, Mexico.
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