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Roku Teams With NBCUniversal For Olympics Streaming Hub, Sets Measurement And Ad Pacts With iSpot And The Trade Desk
Roku announced an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade Desk.
Roku had a busy Tuesday leading up to its annual NewFronts presentation for advertisers, announcing an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade Desk. Along with guiding viewers to live coverage on Peacock, the hub will also feature a dedicated replay row, clips and highlight reels. Tedd Cittadine, Vice President of Content Partnerships, Roku, called the teaming “a unique, exciting opportunity for us, streamers, and sponsors looking to align their brands with this global powerhouse sports moment.”
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