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Roku Takes Victory Lap As It Surpasses 90 Million Streaming Households


Roku, the pioneer of streaming on TV, passed 90 million streaming households in the first week of January, a milestone, it said, as streaming becomes the leading way to watch TV.

It hits the number at a still complicated but increasingly exciting time for media with M&A, partnerships and consolidation anticipated this year — kicked off yesterday with Disney’s plan to merge Hulu + Live TV with Fubo. Wall Street continues to view Roku as a potential takeover target or even possibly a buyer as the industry rationalizes. Roku TVs and streaming players include 500+ free live linear channels in the U.S., premium exclusive content and thousands of free-on demand options.

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