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Roku Snags Major League Baseball Rights, Sets Slate Of Free Games To Stream In Early Sunday Window
Roku has sealed a multi-year deal for rights to Major League Baseball, setting a slate of 18 games to stream live and for free every Sunday.
Roku has sealed a multi-year deal for rights to Major League Baseball, setting a slate of 18 games to stream live and for free every Sunday. “As television programming, live sports, and the leagues have fragmented across networks, apps, and multiple packages, Roku—home to all of them—plays an increasingly crucial role for viewers andadvertisers,” said Charlie Collier, President, Roku Media. “Since Roku serves as an entertainment gateway for millions, this partnership offers a valuable new promotional and distribution platform for MLB games and content.”
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