Get the latest gossip
Roku Lands Select Streaming Rights To The X Games
The Roku Channel will be the exclusive U.S. streaming home of the X Games Aspen as well as a summertime X Games event.
The X Games were created by ESPN in the 1990s in an effort to lure young viewers with an Olympics-like showcase for sports then known as “extreme,” including motocross, skateboarding, freestyle skiing and snowboarding. Winter and summer events became mainstays on ESPN, reliably filling out the linear schedule even if they never delivered the blockbuster ratings of more established sports. “This partnership with X Games is the perfect marriage between content and distribution—more than half of The Roku Channel ’s monthly FAST audience are between the ages of 18 and 49, and the X Games have built a lifestyle brand that sits right at the intersection of sports and youth culture,” said Joe Franzetta, Head of Sports, Roku Media.
Or read this on Deadline
