Get the latest gossip
Roku Head of Content David Eilenberg Says Prioritizing Programming Is ‘Certainly a Balancing Act’
Roku's Head of Content David Eilenberg talks prioritizing content at the Variety Studio presented by Canva.
Categories like sports, home and food are also divided into other sub-zones, a specificity he says has helped the company’s content efforts throughout its ecosystem. On Roku’s original content, he says the company has begun to hone in on core categories that work for both audiences and advertisers. The vast majorities of titles in the Roku channel are acquired content, from big studios to smaller creators, which Eilenberg says will be the way things continue.
Or read this on Variety