Get the latest gossip
Roblox to Sell Video Ads Targeting Users 13 and Up Following Trial Testing With Walmart, Warner Bros. Pictures
Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.
Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global agencies like Dentsu and Hearts & Science. Per Roblox, “new video ads come with expanded controls and features like genre targeting, brand suitability and an audience estimator.” Any brand can easily leverage our video ads in their campaigns, benefiting from a format built for this digitally savvy consumer generation that’s increasingly hard to reach through traditional and 2D media.”
Or read this on Variety
