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Roblox Teams With Google on Rewarded Video Ads Product
Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.
Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google ’s advertising solutions, as well as a direct buy option. Third-party measurement companies also working with Roblox on its new video product include DoubleVerify, IAS, Cint, Kantar and Nielsen ONE Ads. We are continuing to remove barriers for brands and agencies that are quickly realizing the massive potential of immersive gaming platforms like Roblox where Gen Z are increasingly spending their time.”
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