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Roblox Brand Partnerships Chief Stephanie Latham Talks Ads, Fan Hubs, User Safety and More: ‘The Shopping Lens is Endemic to Our Platform’
On Variety’s Strictly Business podcast, the Roblox VP covers immersive ‘Godzilla x Kong’ event and brand hubs, which now include Netflix Nextworld.
Per Roblox, over half of its daily users fall into the Gen Z demographic, making the platform a vital access point for more traditional markets struggling to keep younger consumers engaged. Earlier this year, Disney struck a$1.5 billion deal with Epic Games to build immersive Fortnite experiences based on the studio’s IP. As good as all that sounds for interested third parties, Roblox does not show ads to users under the age of 13, another big demographic whose safety has long been scrutinized amid increases of predation observed across many popular gaming platforms.
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