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Robert Lawson Promoted To Tokyo-Based SVP Corp Comms Post For Sony Group
Sony Group promotes Sony Pictures Entertainment's Chief Corp Communications Executive Robert Lawson to SVP Corporate Communications in Tokyo
Lawson’s segue to the leadership team reflects the importance Sony is putting on its entertainment companies (movies, music, games) which rep 60% of the conglom’s overall profits. While streaming, particularly during Covid, would up-end the entire entertainment industry, Sony remained steadfast to its theatrical distribution business, becoming an arms dealer of film and TV content, while its rivals invested billions in their own respective OTT services much to the dismay of debt. Whether reinforcing SPE’s ongoing commitment to theatrical distribution or our position as the industry’s leading independent “arms dealer” in the streaming wars, or promoting our strategic investments in new growth areas, or keeping our global employees connected during the pandemic, Bob’s smart and strategic approach to internal and external communications and strong leadership has made SPE CCOM an essential part our overall business strategies and a key contributor of some of our greatest successes of the last decade.
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