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Robbie Williams, 50, puts on a cheeky display at the Italian premiere of his new film Better Man as he flashes his bottom on the red carpet


He released a single titled 'Let Me Entertain You' 17 years ago and on Friday night, the singer, 50, made sure he continued to do just that.

Australian film director Michael Gracey joined Robbie on the red carpet and at one point the singer was pictured kneeling on the floor with his arms upand his mouth open as if in awe 'It follows Robbie's journey from childhood, to being the youngest member of chart-topping boyband Take That, through to his unparalleled achievements as a record-breaking solo artist – all the while confronting the challenges that stratospheric fame and success can bring.' The official synopsis reads: 'Better Man is based on the true story of the meteoric rise, dramatic fall, and remarkable resurgence of British pop superstar Robbie Williams, one of the greatest entertainers of all time'

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Robbie Williams is every inch the showman as he larks around in a Versace vest top and bejewelled blazer at the Madrid premiere of his film Better Man