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Robbie Williams reveals his bizarre social media algorithm as he prepares for massive NYE performance in Sydney


Pop legend Robbie Williams has taken a not-so-subtle swipe at the era of algorithm-driven music and content.

Speaking with the Daily Telegraph, the Rock DJ hitmaker decried the increasing reliance on metrics as a measure of success, arguing that algorithms have made music far too niche. But in a twist on the genre, the pop star, 50, is portrayed as a chimpanzee in the film, while everyone else in human, with Jonno Davies acting the movements via motion capture technology and Robbie doing most of the voicework. In his four star review for Roger Egbert.com, Clint Worthington said the chimp gimmick was a 'smart move' that allowed Robbie to 'vulnerably share his lows while underplaying the pomp and circumstance of his highs.'

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