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Rob Stevenson on Launching Alter, a Different Kind of Record Label
Veteran A&R exec Rob Stevenson, formerly of 300, Republic, Island and Virgin, talks about Alter, a new label that aims to change the traditional model.
“That feeling lasted a week or two,” he tells Variety, “then I decided I wanted to get back into it — but only if we could solve some of the problems with these bigger systems.” After his long stints in leadership roles at 300, Republic, Island and Virgin, Stevenson certainly knew the ropes. The label is a joint venture with the music company Firebird, which was founded by Gibson guitars chairman Nat Zilkha and former Ticketmaster/ Twitter exec Nathan Hubbard, and that partnership follows a different model as well. Retooling the traditional record label approach, Alter Music is committed to creating powerful alliances with artists resulting in bold creative development, transparent revenue sharing, and story-driven marketing built around albums.”
Or read this on Variety