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Rob McElhenney Revs Up Creative Collaboration Platform Adim With Debut of Short ‘Cammy and Mike’
Multihyphenate Rob McElhenney is revving up his creative work-sharing platform Adim with the release of the short film 'Cammy and Mike.'
Finding your Charlie Day, Glenn Howerton, Kaitlin Olson and Danny DeVito to make cool stuff with remains a major challenge,” he said, listing his “Sunny in Philadelphia” co-stars to illustrate what he sees as the work-sharing potential of the Adim platform. Following the premiere of the short, Adim users will be able to submit pitches for the future of “Cammy and Mike.” Those selected will be granted creative rights to the characters and encouraged to create content, products and media surrounding the IP. It’s a radical departure from the traditional entertainment industry focus on maintaining exclusive rights, full ownership and strict control of content assets, enforced by lawsuits when necessary.
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