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Rob Friedman’s Ascendant Entertainment Ups Alison Lani Genest To VP Of Development

EXCLUSIVE: Alison Lani Genest has been promoted to Vice President of Development at Ascendant Entertainment, the independent production company of veteran studio chief, Rob Friedman. “I feel incredibly lucky to have found a home where I have the freedom to champion new voices, seek out creative partners, and find avenues to develop projects across both film and television,” the rising exec told Deadline. Prior to Summit Entertainment, Friedman spent 27 years at Warner Bros, holding roles including President of Worldwide Advertising and Publicity.

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