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Road Pictures’ Cai Gongming On Strength Of Japanese Anime, Gradual Return Of Hollywood Movies In China Market
TIFFCOM: Road Pictures' Cai Gongming explained how his company has built up Japanese anime to be one of the strongest film import categories in China.
Speaking at a TIFFCOM seminar, Cai Gongming, founder of Chinese distributor Road Pictures, explained how his company has built up Japanese anime to be one of the strongest film import categories in the mainland China market. He explained that his company has introduced an “integrated business strategy”, combining film distribution with a new venture, GuGuGuGu, spanning merchandising, physical stores, live events and other exploitation of IP. However, Cai said there are signs that the market is starting to recover this year for US studio titles, with Alien: Romulus grossing $110M, much higher than expected, and the ongoing re-releases of all the Harry Potter franchise films.
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