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Rimas Publishing General Manager on the Future of the Indie Giant, Optimizing Opportunities for Latin Songwriters and Young Producers
Rimas Publishing plots a strategic expansion of its indie operations into regions beyond Puerto Rico, championing acts from Chile, Mexico and more.
But when it started in 2014, the umbrella of Rimas Entertainment was a boutique label and digital distribution company with multi-platinum reggaeton duo Jowell y Randy as its first artist (they remain on the roster today). Responsible for distributing and licensing the works of such acts as Grammy-winning producers Súbelo NEO, and breakout stars Cris MJ, Eladio Carrión and Mora, among others, the publisher agreed to separate from its parent company in 2023. “I was told, ‘We have Bad Bunny, who generates a great amount of our revenue, and now the goal is to expand,’ and from the beginning, there was a clear sense of mutual trust from all of the senior executives at these companies that has allowed us to really maximize.”
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