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RIIZE: Photos From the Billboard Cover Shoot


RIIZE: Photos from the Billboard cover shoot of the South Korean band.

From left: Anton, Sohee, Wonbin, Eunseok, Shotaro, and Sungchan of RIIZE photographed May 21, 2024 in Los Angeles. On this particular Sunday evening, the pioneering South Korean mega-label SM Entertainment has reserved a private room at a hot spot in Los Angeles’ Koreatown popular with music artists for its new boy band. The Korean group is in town for its RIIZING DAY Fan-Con Tour tomorrow — a “fan-concert” where the group intersperses choreographed performances of its own K-pop hits with casual games, informal onstage chats among themselves and special covers of both K-pop classics and global boy band hits, like One Direction’s “One Thing.” It’s RIIZE’s first time headlining a show in the United States, but its third group visit to L.A. Before the May 20 concert, the group flew here in August to attend the city’s annual KCON K-pop mega-fest and also filmed two music videos in town: the jovial “Memories” (a pre-debut single that generated buzz for the group that month) and its official debut single, “Get a Guitar,” a slick, bubblegum earworm released in both Korean and English that’s now RIIZE’s most streamed song globally, with 219.6 million official on-demand streams since its September release, according to Luminate.

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