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Rihanna Announces New Line of Haircare Products: ‘It’s Time to Play and Get Stronger By the Style’
Rihanna announced that she's planning to launch a new line of haircare products, Fenty Hair, later this month.
RihRih announced the news on Tuesday morning (June 4) in a colorful video cued to Gravy’s 2023 jam “Turn Up the Bass” in which the mother of two rocked a blonde shaggy pixie cut with bangs. In the playful accompanying product launch video, Rihanna walks her hands through the streets of a miniature “Mane Street” downtown featuring a Fenty Hair store as images of all different kinds of hairstyles flash on screen and the singer struts through town wearing a trench coat and a giant smile for all her satisfied customers. Last month Rihanna once again hinted at her eagerly anticipated, long-promised R9 studio album at the launch of her new Fenty Beauty Soft’lit Foundation.
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