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Rihanna Announces Fenty Hair: ‘A New Family Is Moving In’


Rihanna is expanding her cosmetics empire with a line of hair products that are ‘designed to strengthen and repair all types of hair’

In the promotional video, Rihanna can be seen rocking a blonde pixie cut through a vibrant neighborhood as the camera pans to show people of all different hair types. From the clip, fans can expect the line to include shampoos, conditioners and other items like gel and edge control. “It was important that every woman felt included in this brand,” Rihanna told TIME following the initial launch.

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