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Rihanna ‘Putting Her Whole Soul’ Into New Fenty Ventures: Refuses to ‘Just Slap Her Name on Things’
Rihanna isn't letting the A$AP Rocky legal drama slow down her ambition as she continues launching Fenty lines, a source exclusively tells Life and Style.
Rihanna is strutting her stuff on Instagram for her new Savage X Fenty lingerie campaign, which is already on track to make her a fortune in sales, as she prepares to unveil a string of other new ventures over the coming year and keep growing her billion dollar brand to even greater heights, a source exclusively tells Life and Style. “Rihanna is certainly very provocative, but she walks a very fine line of pushing boundaries and bringing a lot of sex appeal, while also keeping it classy,” the insider says of the “Love on the Brain” singer, 36, and her string of sultry posts promoting her new product. “She spends a lot of time on social media reading comments from people about her brand, she does a ton of market research and then she actually has enough humility to adjust accordingly so she gives her customers what they want.
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