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Riding NFL Sunday Ticket Momentum, Google Is “Closely Looking At” Expanding YouTube TV Beyond U.S., Senior Exec Says
Google execs are actively considering an international expansion of pay-TV service YouTube TV, Chief Business Officer Philipp Schindler said during the company’s fourth-quarter earnings call.…
“They’ve had great consumer feedback on the experience.” NFL Sunday Ticket “has found its perfect home on YouTube,” the top exec added. Despite a 15% surge in advertising revenue at YouTube, overall quarterly numbers were viewed as slightly disappointing by the Street, pushing Alphabet shares down a bit in after-hours trading. That not only makes YouTube TV the top internet-delivered pay-TV package in the U.S. marketplace, but it is on a pace to equal traditional cable and satellite footprints in the coming years as most incumbents continue to bleed subscribers.
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