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RICHARD EDEN: Another loss for Emma Raducanu as Porsche take back freebie


RICHARD EDEN: Emma Raducanu fell in love with Porsche as a child because one of her first tennis coaches owned one of its sports cars.

So the grammar school girl couldn't contain her excitement when she was appointed as a 'global brand ambassador' for the German marque after her fairy-tale victory in the US Open single's final in 2021 at the age of 18. Raducanu certainly put in some effort for the company, appearing in promotional videos including one in which she drove a 911 GT3 at Brands Hatch in Kent, and another where she did laps with Formula 1 veteran Mark Webber in a 911 Carrera S at Silverstone in Northamptonshire. After becoming the first qualifier to win a Grand Slam title at the 2021 US Open, Raducanu, whose parents work in finance, signed highly lucrative deals with companies including Dior, Evian, HSBC and Vodafone.

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