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Rhett & Link’s Mythical Hires Melinda Petrow as Head of Audience Development
Mythical, founded by YouTube stars Rhett & Link, hired digital marketing pro Melinda Petrow as senior VP of audience development.
Guests on the show have included Post Malone, Jack Black, Ted Danson, Keke Palmer, Madison Beer, Ben Schwartz, and Terry Crews. Pertrow lauded Rhett & Link as “true industry pioneers” and said: “I’m thrilled to be joining Mythical on their quest to take the brand and its fandom to the next level, while solidifying their position as the leading television studio for the internet generation.” Melinda’s incredible talents as a digital-native marketer and growth strategist, and her track record of driving results for talent-led entertainment brands we’ve long admired, reflect our commitment to blending the best of both worlds.”
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