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Reverb Sold By Etsy to Fender Parent and Firm Led By SoundCloud Alum

Reverb has been sold by Etsy to a group including Fender-owner Servco and Creator Partners, a firm founded by former SoundCloud CEO Kerry Trainor.

Etsy has agreed to sell Reverb, an online marketplace for musical instruments and equipment, to Creator Partners, an investment firm founded by a former SoundCloud CEO, and Fender-owner Servco, the companies said on Tuesday. Bought by Etsy in 2019 for $275 million, Reverb is used by fans to purchase collectibles like the recording console used to track the Beatles’ Abbey Road and Travis Barker’s drums, as well as regular guitars, pedals, keyboards and other music-related products. The deal, which is expected to close in the coming weeks, will see U.S.-based music gear selling site return to its roots as an independently operated company backed by Creator Partners and Servco.

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