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Revealed: How American Viewers Have Flocked To British Content On Netflix & Prime Video Since The Strikes
Netflix & Prime Video titles such as Bridgerton, Baby Reindeer and Fool Me Once drove mega viewing in the US to UK titles, according to Digital-i.
Viewing to British shows and movies on Netflix and Prime Video in the States skyrocketed by 40% between Q2 2023 and Q1 of this year, representing an additional 400 million hours watched, according to Digital i research shared exclusively with Deadline. British shows to have hit the heights in the States included Fool Me Once, Bridgerton and Baby Reindeer, which made up three of the five most-watched series in the U.S. between January and May of this year. Digital-i Chief Analytics Officer Matt Ross said the data proves that UK content has “served to reduce the impact” of the strikes, allowing SVoDs to “produce a number of global hits.”
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