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Return of the Mic


How chat podcasts have taken over the medium and dominated the cultural discourse (again).

Speaking on Club Shay Shay, the entertainment show hosted by pro-football Hall of Famer Shannon Sharpe, the comedian aired grievances and let loose on his long career while taking shots at an expansive list of targets, from Kevin Hart (“No one in Hollywood has a memory of a sold-out Kevin Hart show”) to Cedric the Entertainer (whom he accused of stealing jokes) to Harvey Weinstein (the disgraced producer “offered to suck my penis in front of all my people at my agency”). Lasting almost three hours, the episode has been viewed more than 70 million times on YouTube; Saturday Night Live built a whole sketch around the appearance; and some of Williams’s strays are still rippling through the atmosphere, as his Diddy comments (“All lies will be exposed”) did when video evidence of the mogul physically assaulting his then-girlfriend, the singer Cassie, publicly emerged in May. They can publish more episodes more regularly, which means more opportunities to make money; they can incrementally grow followings through sheer force of ubiquity and habit formation; and they can propel their way in front of even more audiences with big guest bookings that can result in viral moments.

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