Get the latest gossip
Retro Arcade Game Maker ‘Surprised’ to See Its Product Crushed in Apple’s iPad Ad
Arcade1Up, a maker of retro arcade game machines, was 'surprised' to see one of its products destroyed in Apple's controversial iPad Pro ad.
The machine’s screen flashes “Game Over” as it is smashed by an industrial press — along with dozens of other things, including musical instruments, a TV, a record player, paint tubes, cameras and emoji stress-balls — to produce one of the new, ultra-thin iPads. The tech giant’s ad was meant to be lighthearted — showing how the new iPads cram all of these things into a slim and shiny slab — but it ignited a swift backlash from Hugh Grant, Hollywood filmmakers and others, who saw it as glorifying the literal destruction of human creativity. It says the game machines offer “an authentic retro arcade experience in the comfort of your own home at an accessible price,” featuring classic titles including NFL Blitz Legends, Street Fighter, X-Men, Mortal Kombat, Atari, Pong, Pac-Man, Star Wars, Marvel Super Heroes, Teenage Mutant Ninja Turtles and Big Buck Hunter.
Or read this on Variety