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Remember When U2 Gave Away an Album for Free on iTunes?
In 2014, U2 teamed up with Apple to release their 13th album, 'Songs of Innocence,' for free on iTunes — automatically loading the LP on 500 million devices
Simone Cecchetti – Corbis/Getty Images In his book, Bono recounted his conversation with Oseary, Cook and other Apple execs before the 2014 launch event, during which he compared the planned Songs of Innocence release to “when Netflix buys the movie and gives it away to subscribers.” Apple Music offers monthly subscriptions at different price points for students, individuals or families, and in October 2022, the platform reached a milestone of 100 million songs in its streaming catalog. “[It’s] an audiovisual interactive format for music that can’t be pirated and will bring back album artwork in the most powerful way, where you can play with the lyrics and get behind the songs when you’re sitting on the subway with your iPad or on these big flat screens,” he said.
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