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Reggie Watts Takes Over Palm Springs with Billboard, Amazon For ‘MuSick’ Event Amid Coachella Weekend
The weekend activation in partnership with Amazon Pharmacy and Amazon One Medical included DJ sets from Watts, NEIL FRANCES and Rhythm Luna
He surprised festival goers by riding on a motorized, four-wheeled sofa — with an incredible sound system one might add — to invite music lovers to “MuSick” at the Ace Hotel. Imagine an audience dancing to a chorus of coughs, bobbing to syncopated sneezes, and throwing their hands up to a throw-up reflex. The event also treated fans to specialty cocktails and mocktails, including some health-inspired beverages like Sinus Spritz, MuSick Margarita, Cougha-colada, Thirst Aid, and Placebo Effect, as well as cold pressed juices from a wellness bar and branded misters and fans to fight off the heat.
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