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Reese’s Thinks Candy Can Crush Celebrity Super Bowl Commercials
Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do
In addition to enlisting stars, advertisers are trying to pair them in interesting ways, resulting in a 150% increase in so-called “generational mash-ups” that group celebrities from multiple age demographics In 2024, for example, Super Bowl viewers saw Danny DeVito join Arnold Schwarzenegger for State Farm; Pete Davidson work with Kate McKinnon for Hellmann’s; Heidi Gardner and Dan Levy pair up for Homes.com; and Chris Pratt pitch Pringles. There have already been revelations for this year’s crop of commercials, including Willem Dafoe and Catherine O’Hara for Michelob Ultra and, in what will likely generate some attention, Billy Crystal and Meg Ryan reprising their roles from the popular 1989 film “When Harry Met Sally.”
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