Get the latest gossip
Reese Witherspoon’s Hello Sunshine Launches Gen Z Label
Reese Witherspoon's Hello Sunshine has launched Gen Z Label Sunnie at Cannes Lions.
Reese Witherspoon ’s Hello Sunshine has launched Sunnie, a Gen Z-focused label “designed to inspire the next generation of young women to reclaim their time, follow their curiosity and step into their power.” Unveiling the label at Cannes Lions, Witherspoon said Sunnie will feature collaborations with Gen Z creators and celebrities, including Lana Condor and Hello Sunshine Collective talent like Molly Carlson and Raegan Revord. It kicks off with strategic alliances with the likes of AnitaB.org, Child Mind Institute, Être, Lyda Hill Philanthropies’ IF/THEN Initiative, Step Up, the Women’s Sports Foundation, and Purdue University.
Or read this on Deadline
